Booklets and Catalogues
A beautiful spread.
The way you look is sometimes important, especially in exciting the emotions of readers. Displaying information in a way that’s easy to interpret is key.
Logos and
Brand Identity
Conveying the brand essence.
A brand identity should be more than just a logo in the shape of a fancy icon paired with a pleasing font. It needs a personality and voice that resonates with the business’ audience.
Packaging
Getting heard above the noise.
It’s not all about encasing and protecting a product. The packaging also needs to stand out on the shelf, above competitors while retaining integrity to the brand.
SERVICES.
Posters, Ads
and POS
Making it sell.
As small as a shelf wobbler or as big as a billboard, there is no size limit to the possibilities when creating communications that speak to consumers.
Press Advertising
Lift a message off the page.
An advert in the press only has a split second to capture a reader’s attention. Calling attention to key features is vital when increasing the visibility of a brand through this form of ‘traditional’ advertising.
Websites and Mobile Sites
Optimised for your pocket.
Around 3 billion people have access to the Internet today so it’s hard to understate the amount of global reach a website can have. With an ever-increasing number of mobile Internet users, a mobile-friendly version of a site has never been more important.
Website Headers and Features
Freshening up nicely.
Keeping a website up-to-date is important not just to keep web crawlers happy but to add value to visitors of the site by ensuring it remains relevant and useful.
Apps
The mobile traffic boom.
With a wider variety of smartphones and tablets available apps are more popular than ever. The UK app market grows 59% year on year which means that the majority of consumers daily media consumption occurs on mobile devices rather than on desktops.
Online Advertising
Amplifying messages.
Large visible online ads can catch users’ attention, influence brand awareness and provide direct links to a brand. This type of repeated exposure can create positive connections to a brand through familiarity.
Marketing
You’ve got mail.
Cheaper than ‘traditional’ mail, this faster means of communication to a targeted set of subscribers helps build brand awareness and consumer trust.
PROCESS.
Sharp processes matter! Each project is different and so the steps required to meet each project's needs are likely to vary depending upon your brief and requirements. Below is a general outline of the process that I use in all my work. Let's work together. Send me a message to see how I can help you.
Define
Discuss your ideas to fully understand your business, the brand, and the project needs.
01
Dissect
Probe the brief and explore existing ideas to ensure that you get the best possible solution.
02
Design
Creation of the design concepts around the brief and our discussions.
03
Develop
Development
of the design concepts, refining until absolutely perfect.
04
Deliver
When you are absolutely happy with the designs, your files are delivered
to you.
05
ABOUT ME.
Hello! I’m Christina Chester, a self-employed graphic designer who helps brands resonate with their audiences by creating engaging solutions to meet their needs. I offer design services to businesses of all sizes and on this website, you’ll find some of my print and digital communications which are what the majority of my work involves these days.
For me, the ability to stay versatile is key. Any successful design needs to have the end audience in mind in order to engage them and so having a creative style that’s able to adapt to any given brand is important. Graphic design lets you persuade, sell, evoke, exhibit and inform your audience visually. Send me a message to see how I can help you.
Looking back:
After graduating from uni, up until the summer of 2012, I had been working at Kids Industries, a brand consultancy who are experts in the child and family market. There, I led the design team in creating compelling communications and although I am no longer at Kids Industries, I am proud to have worked with an inspiring team of people and some of the world's finest family brands.
It wasn’t all design! From time to time, it was necessary to step in and fit a variety of roles from project management, to overseeing the production of TV ads, even putting the Teenage Mutant Ninja Turtles on tour, to name but a few.
Getting personal:
When not designing, I like to step away from the computer screen and look to the heavens. Not in a prophetic way. I like to stargaze. I am both the Vice-Chair of the Flamsteed Astronomy Society and a volunteer Observing Assistant at the Royal Observatory Greenwich. Wrapping up warm and showing people around the night sky is one of my favourite things to do. Some students from the University of the Arts London recently made a short film about me and my stargazing hobby which can be watched below.
I also like to take photos, especially when travelling. I love exploring the world and experiencing other cultures.
CONTACT.
Need to get in touch with me really quickly? Simply fill out the form with your details and I'll get right back to you.
Prefer to speak on the phone or Skype?
I've chosen not to disclose these details online but will give them if requested via the form above.
Location:
I'm based in Hertfordshire in the UK and so very close to London. A lot of my work is done remotely so can accommodate businesses anywhere in the world!